One common feature of most popular Twitch streamers is that they play online for at least 40 hours per week. They are effectively full-time gamers.
The best Twitch streamers make a living through a combination of small payments called Bits, paid subscriptions, donations, and influencer marketing. If you look at any Twitch influencer’s channel, you will see a variety of ads, affiliate sales, and sponsorships. Quite a few even insert video ads into their stream, such as you find on YouTube videos.
Many of the top streamers supplement their Twitch income by what they earn from professional gaming, with a combination of prize and sponsorship money.
Twitch Subscriptions are loved by streamers because they provide a recurring income. Streamers can add monthly subscriptions to their channel for $US4.99. The money they collect is split 50/50 between the streamer and Twitch.
A few of the more powerful Twitch influencer shave negotiated a better deal with Twitch, where they receive more than 50% as an incentive to keep them on Twitch.
Both Affiliates and Partners are permitted to charge subscriptions. As you need at least fifty followers to become an Affiliate, there would be little point somebody less popular trying to earn money through subscriptions.
As soon as you sign up as a Partner or Affiliate, a Subscribe button automatically appears on your channel’s page.
If you watch Twitch streams for a while, you might notice signs pop up on the screens saying that somebody has bought (or renewed their subscription). Streamers can set these alerts up as encouragement to gamers who love to see their name on the screen.
One oddity with Twitch is only people watching on the Twitch website can subscribe – not those on the mobile or console apps. Therefore you should occasionally remind your app viewers to go to the website to subscribe.
You can collect donations both directly on Twitch and through a third party website, such as Patreon.
Apart from Bits (which are a type of mini-donation), Twitch does not directly support donations, so you need to set up your own link using PayPal or something similar.
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